Posted on April 6th, 2012 by sheconomy
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the
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Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | 8 Comments »
Posted on March 20th, 2012 by sheconomy
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing to women,
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Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 3 Comments »
Posted on March 15th, 2012 by sheconomy
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?
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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »
Posted on March 13th, 2012 by sheconomy
[youtube http://www.youtube.com/watch?v=bFHhXTsZHeY&w=468&h=294] Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach the gains that Porsche has made with women this past year. Of all automakers Porsche® has made the largest relative market share gains among women nationwide over the past year, according to an analysis from Edmunds.com, the premier online resource for automotive information. From January through August 2011 23 percent of Porsche buyers were female, compared to 19 percent during the same period last year. The growth accounts for
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Filed under: Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 5 Comments »
Posted on March 8th, 2011 by sheconomy
Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed “women were their market.” He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. I thought to myself, “This guy gets it.” I questioned how he planned to appeal to women. “Simple,” he answered. He would require all of his salesmen (yes, his sales staff is all male) to wear a shirt and tie – preferably a suit. Why,
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Women and Customer Service | 7 Comments »
