Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?

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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  Kristi Malzahn, wife of Gus Malzahn, is the subject of a video that went viral a few days ago. Kristi Malzahn spoke at the Summit, a Christian conference, on Oct. 6. and was promoted to speak about “her passion for Christ, through authentic and intentional

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Filed under: Connecting with Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | 1 Comment »

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can be found here. I will be presenting on the power of the female consumer in a session titled: Why and How to Effectively Market to Women in Today’s Economic Climate. Are there any topics or questions you feel should be addressed? Also, I would love

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Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | No Comments »

Ashton Kutcher beats CNN to reach 1,000,000 followers first Oprah has over 367,000 followers after just 3 days of Tweeting Domino’s learns the power of social media with a PR crisis Doctors begin tweeting during surgery Twitter users up 131% in March As Social Media and Twitter, specifically, become mainstream, one thing is certain— people are on the Internet, and Social Networking tools like Facebook, YouTube, Twitter or the next big thing are how they connect. Twitter started three years ago, and it has taken @aplsuk (AshtonKutcher) about a year to accumulate 1,000,000 followers. Oprah started tweeting last Friday and

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Filed under: Marketing 2.0, Marketing to Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | 4 Comments »

Excerpts From Lunch with Social Media Guru, Peter Shankman Yesterday, PRSA’s Birmingham chapter hosted Peter Shankman, social media marketing guru, founder of HARO and Twitter’s @skydiver. I was up front with pen to paper and I’m posting today to share a few nuggets I took away. Enjoy! LESSONS LEARNED: If you’re using social media correctly, other people should be doing your p.r. for you. Reach out to people when you don’t need anything. That way you’ll always be top-of-mind—the person who gets called when your contacts need something. Four things make online marketing successful: Transparency: Be straightforward. If you avoid

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Filed under: Marketing 2.0, Social Media, Viral marketing, Web 2.0 | 8 Comments »