101 Stats About Digital Moms And Their Shopping Behavior

How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with

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Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports, fast cars, adventure and excitement,

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Nissan Beefs Up Manpower to Reach the Female Consumer

LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ‘empowered female’ is the biggest consumer trend affecting its worldwide marketing plans.” Palmer went on to say that Nissan is reshaping

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John Carter Goes to Mars. But Don’t Tell The Women

Below is an excerpt from an article in Newsweek & The Daily Beast titled, “Disney’s Quarter-Billion-Dollar Movie Fiasco.” In it, Chris Lee, examines marketing missteps for the not yet released movie, JOHN CARTER – originally titled, John Carter of Mars™. “Although the character has been known as “John Carter of Mars” and was envisioned as a movie trilogy under that name, Disney marketers dropped the “of Mars” part because of industry-think holding that female movie fans are more likely to be turned off by such overtly sci-fi elements.”  Right…… and I’m sure I won’t even notice the crater-like topography or the elusive

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When Marketing to Women, Don’t Be A Man: Ask For Directions

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, but the survey further validates and substantiates that simply knowing women are your market could be more dangerous if you don’t take the extra steps to understand them. “Women work very hard. They wear many hats. Often they are so busy being responsible and reliable

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