The Power of Female Business Owners in Business-to-Business Marketing

Now the fastest-growing business segment of the economy, thousands of female-owned businesses are starting up every day all over the U.S. So it makes since that smart business-to-business marketers are beginning to recognize and study this valuable niche. Here are some fast facts about women business owners: • The number of businesses owned by women increased 20 percent during a recent five-year period, according to the U.S. Census Bureau, while the revenues produced by those firms jumped 15 percent. • Female CEOs running major U.S. corporations grew from nine to a record 12 in 2007, according to USA Today. •

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