Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

Blue vs Pink

Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on.

It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily.

  • All women must like pink, for everything
  • Men should never like, wear or even consider the color pink, for anything
  • Women cannot be mechanically-minded
  • All men are mechanically-minded
  • Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows
  • Only guys like sports, fast cars, adventure and excitement, ninjas and dinosaurs
  • Women are bossy and uptight divas
  • Men are leaders and playful studs

So, if you want the female audience to choose your brand, forget what you learned as a child. Stereotyping women is one of the quickest ways to be shunned on the playground.

 

 

 

 

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Leave a Reply